Founded over a decade ago with a rich history of parties, events and the infamous Purple Sneakers DJs, the website has become a key tastemaker in the blogosphere, trusted by readers and industry alike for unearthing, sharing and nurturing the best in electronic, club, hip hop and indie music.
SCG Media, the Queensland company behind music PR brands including Title Track and Collision Course as well as online media outlets The Faction Radio and Country Town, acquired Purple Sneakers in January, reinstating long-time editor Emma Jones to oversee the website’s facelift and reinvigorated content strategy, which the team has been working hard on over the past six months.
“Purple Sneakers means so much in the Australian marketplace and to be able to take something with such a history and be tasked with reimagining it for a new decade is a real privilege,” said Purple Sneakers editor Emma Jones.
“The new look and feel brings a much-needed facelift to the brand and the editorial changes that we’ve been making behind the scenes over the last six months have really been resonating with readers.”
More than just a media outlet, Purple Sneakers embodies the audience they represent and although the company’s plans for live events are currently shelved due to COVID-19, Emma says they’re looking forward to reconnecting with their followers in real-life once dancefloors are open again.
“Purple Sneakers is unlike any other media brand in Australia. With a DNA forged in party and club culture, there’s authenticity and connection to audience that goes well beyond being a media outlet.”
“The website has been many things over many years and I’d expect that to continue, but ultimately we can’t wait to get back to a time when the dancefloors are full and Purple Sneakers can be there to participate as the scene re-emerges.”
Get your electronic music fix via the newly relaunched Purple Sneakers HERE.